Stylet does it with style

The Ukrainian online retail market has been showing remarkable development over the past few years growing 50% in 2013 alone to reach over $3 bln in annual revenues. The fashion segment of the general retail market has been expanding even faster than the overall online retail dominated by the more mature segments of electronics and house utensils. Whereas prior to 2013 online fashion retail was often "a sole man business" dominated by individual entrepreneurs or small companies dealing in limited stock, 2013 saw a number of major launches of large fashion retailers both Ukrainian as well as international, such as Stylepit, Topmall, Lamoda etc. Many traditional brick-and-mortar stores well-established in Ukraine, such as Helen Marlen Group (luxury goods), Intertop (a major shoes chain), Sportmaster (sports goods), have given a new emphasis to their web operations.

Consolidation of the market, its rapid growth in terms of sales volumes as well as recent launches of multiple larger online retailers have produced a need for a unified online shopping platform where style-conscious online shoppers could find full inventory of offerings available on the market in one consolidated user-friendly interface. Sensing this need as well as the huge market potential, Singlebranch, an innovative company specializing in online ventures, has developed Stylet.com.ua - an aggregator shopping service that unifies on one platform the combined inventory from all major Ukrainian online retailers. Launched in fall 2012, the platform had quickly become the leading fashion destination for Ukrainian online shoppers. As of beginning of 2014 Stylet had succeeded in establishing partnerships with most major Ukrainian online retailers as well as international outlets delivering to Ukraine via cross-border schemes, counting over 35 stores and over 1700 brands in its database, and could boast the most extensive selection of fashion items for women and men available for the Ukrainian consumer.

After the service had been initially proven in Ukraine, Singlebranch is currently planning its international expansion to neighboring markets such as Poland, Russia, Kazakhstan and a number of others.

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