A very entertaining thread folks.
Firstly, having tracked the article down (at least I think so

), the picture is sexual not sexist (albeit not the accepted norm in the majority of the developed nations for a job advertisement). That said we are in Ukraine not in the UK/US/Germany where large fines would be given. The text is however sexist as regards most developed nations laws (regardless of whether they are inforced or not) and sexist as most people would understand sexism.
Secondly, I would have to say in the years I spent in Moscow and the years I have been resident in Ukraine per capita there are many more beautiful women than the majority (exceptions probably being Moldova, Belarussia, Romania and Poland) of the rest of the EU. It would be therefore more difficult to hire a less than aesthetically pleasing to the eye lady than in the UK for example. It therefore begs the question why the advertisement had to be orientated in the way it was.
Of the rich and influencial people in Ukraine that I know
to my knowledge none of them are "banging their staff" unless they are married to them.
To be fair to Moving, countries in the Mediteranian do seem to pay lip service to "sexism" far more than others. Comments made by Italy's current PM on the international stage would back this up. He remains however a very charasmatic, popular and entertaining leader in Italy. People may say Bullfighting is an aborent "sport", myself included, but if you are Spanish it is part of your tradition, heritage and everyday life which you grow up part of. The mediteranean attitude towards sexism is the same situation in which Moving has been raised.
In certain circumstances, even in the UK it is legal to display age and sex requirement for a job position. Acting and modelling being just two examples in which sex and age are allowed to be advertised due to the nature of the work or charactor to be played.
Outside of this, any employer with
a grain of experience knows that despite writing a perfectly legal job vacancy, in any form of paper sift "positive descrimination" has, does and will continue to occur - only the truely ignorant, idealistic or naive amongst us will disagree this happens on a frequent basis. It is therefore possible anywhere to remain within the law in placing the advertisement and still get a "trophy receptionist" who is not worth a penny work wise but gives the "corporate image" someone may want.
It has also been used by the Metrolpolitan and Greater Manchester Police to "ensure" more non-white officers are seen on the streets of those particular cities when they have been recruiting. This "positive descrimination" is apparantly justified by trying to make the police "representative" of the communities they serve with high "ethnic" populations. It is but only one example. Right or wrong?.....Wrong according to the "spirit of the law"
The military also have maximum age limits to their recruiting - agest or practical? At what point are you too old to fight for your country?
We are all living in Ukraine and therefore some tolerence for a country which has come a very long way in a short space of time must be given. As for enforcement, Ukraine has far bigger things to enforce before sexist advertisements - a workable tax system being just one for example.
For those of us who take such issue with such small things in a country with so much bigger issues ahead of it, IMHO need to wake up and smell the coffee.
If we cannot put up with it, or find it so distasteful then go home to where everything is perfection - which of course it is not or you would never have left!
The advertisement was sexist as most would agree, it is not lawful here, as most would agree, the company would probably have got what they wanted even if they had stayed within the law one way or another, as most would agree - what they are guilty of, is being either so honest or naive or disrespectful of the law to state what they really wanted (candidly) and eventually would have got.